IIMA--Strategies For Growth by Atanu Ghosh

Author:Atanu Ghosh
Language: eng
Format: epub
ISBN: 9788184001686
Publisher: Random House Publishers India Pvt. Ltd.

Illustration III: Videocon

Videocon has traditionally been present in the domains of home appliances, such as ovens, refrigerators, washing machines, and air conditioners. Over time, it has also moved into consumer electronics such as televisions and audio/video devices.10 Diversification was the need of the hour for this organization, given that the majority of its businesses are located in the emerging market of India. The organization also ventured into shipping and trading by acquiring the Shipping Corporation of India and State Trading Corporation. Subsequently, the movement into oil exploration has been profitable. However, all of Videocon’s moves were not financially rewarding. For example, diversification into real estate and financial services proved to be detrimental to the organization’s financial health. Videocon is looking at entertainment as the next big thing to be added to its already diversified portfolio. As of now, the organization considers its consumer durables businesses and its oil ventures as its stars11.

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